Although this event occurred quite a while ago, I decided I would write a post about it since it was a great experience, and I enjoyed being a part of the cause.
CHIME FOR CHANGE is an organisation founded by GUCCI alongside Beyoncé, Salma Hayek and Frida Giannini, that promotes education, health and justice for women and girls all around the world. What differentiates this organisation from others is that you actually get to pick where you want your money to go.
For example if you want to help young women in Mali fight female sexual mutilation or support health advocates in the Philippines, you can pick an issue that you feel most strongly about and donate.
CHIME FOR CHANGE hosted a global festival event where ambassadors such as Beyoncé, Madonna, Salma Hayek, James Franco, Zöe Saldana, Jada Pinkett-Smith and many more influential stars were present. Each of the 50,000 concert-goers were able to donate the full-value of their ticket to their chosen cause.